![Eric Church and Morgan Wallen](https://www.wbwn.com/wp-content/uploads/sites/380/2024/02/Eric-Church-Morgan-Wallen-2-24-24-652x512-1.png)
Country music stars Eric Church and Morgan Wallen are part of a group that has acquired and relaunched the iconic outdoor lifestyle brand Field & Stream.
The group purchased the retail and media platforms, unifying the brand under the same ownership for the first time in its 150-year history.
Eric and Morgan expressed their deep connection to the brand and their commitment to preserving its legacy.
The relaunch includes a digital platform, a limited-edition apparel collection, and an outdoor music festival this fall. Doug McNamee will be in charge of the brand, with a focus on enhancing Field & Stream’s position as the leading voice in the American outdoors.
How do you think Field & Stream will compete with Bass Pro Shops & Cabela’s?