Analysts say new flavors are fueling the market for seasonal products.

New research claims that apple and caramel flavors are challenging pumpkin’s dominance this year.

Sales of pumpkin-flavored products reached $802.5 million for the year ending in July, up 42% from the same period in 2019.

It’s new apple and caramel entries that top the list of new products in a new nationwide consumer test by System1 Group though.

Data shows that classic apple and caramel flavors are making a comeback because they’re a change from the parade of pumpkin entries over the past several years.

Are you pumpkin-spiced-out? Do you prefer apple to pumpkin in the fall?

(Photo credits: YouTube)