Sixty-nine percent of consumers plan to celebrate Easter this year.

According to a new study from Numerator, Easter is the second-most popular holiday for purchasing candy, after Halloween, with 53% of celebrators intending to buy candy.

Almost 95% of Easter shoppers intend to buy something for their holiday celebrations.

One in five will purchase gifts for the holiday and Millennials are more likely to buy gifts than other generations.

Gen Z is the most likely generation to purchase alcohol for Easter.

What are you buying for Easter?