There was a time when getting your face on a box of cereal meant you really made it. What does it mean when you get to have your own brand of cereal?

Kane Brown announced that he is releasing his own brand of cereal called Kane Krunch. He partnered with PLB Sports & Entertainment to launch this new brand that is described to have a cocoa rice profile.

Kane shared, “Getting to work with the team to create my own cereal is one of the coolest things I’ve ever gotten to do. You can ask my family, but we truly are a big cereal household, and I’m excited for my fans to be able to try it and get to share breakfast with me, too”

The cereal will be available in some markets as early as this week. It will be available at Wegman’s and online with exclusive Kane Krunch merchandise at kanekrunch.com.

A portion of the proceeds will benefit some of Kane’s charitable efforts including youth and affordable housing initiatives and supporting the United States armed forces.

Are you going to try Kane Krunch?

By: Buck Stevens