Reba Partners with Cracker Barrel for “Rockin’ R By Reba” Collection

Reba McEntire "Rockin R By Reba" collection at Cracker Barrel
(Photo credit: Cracker Barrel)

Reba McEntire has partnered with Cracker Barrel Old Country Stores for a merchandise line collection called “Rockin’ R By Reba.”

The collection was customized by Reba for the restaurant-retail store and features dinnerware, home decor, jewelry, toys and more. The items Reba designed are inspired by her life and interests, including western-themed jewelry, Aztec-inspired ponchos and shawls, dinnerware, and leather bound home goods. There are even toys which Reba insisted on being a part of the collection so her grandchildren could enjoy including a karaoke microphone and children’s toy guitar.

“It was a pleasure working with the Cracker Barrel team to design the products, and I appreciate all of the attention to detail that went into creating these beautiful items,” Reba said. “The line is very personal to me – from the lamp with a tooled leather shade inspired by my Daddy’s saddle to the carved Bible box that reminds me of my grandmother and her faith. I hope that you see the personal touches in every single item.”

While Reba is a frequent Cracker Barrel guest during her travels, this is the first time that the country singer-songwriter and Craker Barrel have partnered together.

“This collection is distinctly different than anything Reba has done before, which made bringing the assortment to life a real joy for our team,” said Cracker Barrel Old Country Store’s Senior Vice President of Retail Laura Daily. “In working together, she would tell us about activities her family enjoys or items they like around their home, which inspired the collection.”

“Rockin’ R By Reba” will be available exclusively at Cracker Barrel stores nationwide and online at crackerbarrel.com starting Thursday, August 4, 2016.

By: Buck Stevens